Increasing upsells through crew leaders
Upsells are awesome! You are already on-site, have your equipment there, and your team is there as well. So, when upsells happen – BAM! Because all your mobilization costs are already covered under the original job, you increase your profit from that job. That’s just one reason. Upsells have a lot of benefits and upsides...
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At Prime Lawn nearly everyone knows how to do everything
Contractor Matt Griffin says cross-training is the only way they are able to offer all the services they do, consistently do them well and serve clients as a 1-stop design/build shop. Nearly all of Matt’s 16 field employees are proficient in all of those things. “I have 6 crews and all but the 2 technicians are cross trained, meaning that everyone can put in a water feature. Everyone can put in porcelain, mosquito systems and fire pits.”...
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Marketing in a hot economy
Marketing. If you’re continuing to benefit from the COVID boom in home improvement industries, you may ask why bother? Listen, there are certain rules in economics that have yet to be broken, including the cyclical nature of the economy. We will absolutely see a downturn eventually. When I wrote the first draft of this article, there were no signs of a downturn. Today some markets are already experiencing a correction. If you haven’t seen it yet… you will!...
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Smart things contractors do
Last issue, I wrote an article about what dumb things contractors do so I find it only fair to write an article about smart things contractors do. 1. Know the minimum wage in your area, 2. Google your business name, 3. Hire a computer geek, 4. Have pay integrity, 5. Have realistic family employment policies, 6. Build around key people, 7. Know your numbers, 8. Build your brand...
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Should you grow your company?
Should you add more crews? Should you, the owner of your business, get out of the field? I’ve got some experience on this subject. First, sales growth is a reasonably good idea. Like, if you want to pay yourself a higher wage so you can take better care of your family, growing your sales may be one way to increase your pay. But if sales grow and you can’t raise your pay – that’s not good...
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